Dissemination of latest theories and research, the exchange of ideas, instruction and capacity building are vital for the industry to evolve. ITC-A is often called upon to present the latest thinking and trends on tourism at conferences, seminars, and workshops. The consultancy has developed and delivered courses for major clients, for instance the Tourism Policy and Strategy Course for UNWTO, which has been held regularly at head office in Madrid for member countries’ tourism officials since 1997.
Workshops are organised during all ITC-A’s development projects to elicit views and garner information from local stakeholders and to encourage their buy-in for the recommendations of the project. Generally, once the project has been officially approved, seminars are arranged with officials responsible for implementing the recommendations.