Successful tourism destinations generally flourish within a strategically defined framework that guides its development. This framework, encompassed in a Tourism Development Master Plan, is formulated for a medium- to long-term period (10 to 15 years) and commonly covers all development, planning and management aspects related to the sector. According to UNWTO, master plans emphasise ‘policy and strategy, planning, institutional strengthening, legislation and regulation, product development and diversification, marketing and promotion, tourism infrastructure and superstructure, economic impact of tourism and tourism investment, human resource development, and socio-cultural and environmental impacts of tourism’.
ITC-A’s work focuses on tourism development, planning, management and strategy projects and, through the flexibility of it structure and its wide reach of associates, the consultancy can bring together the right mix of experts to bring tailor made solutions to address all situations. The emphasis is on engaging with the client so that they participate in the process. By working together, we ensure that the requirements are properly understood and adequately dealt with and that the client is confident to take ownership of the completed plan at the end of the process. This substantially increases the likelihood that the plan’s recommendations will be implemented.
