The quality of the tourism experience at a destination is heavily dependent on the skills, knowledge and know-how of its workforce, the destination’s human capital. A continuous supply of professionals is required to work in the tourism sector trained at specialised colleges, institutes and universities. With associates linked to some of the most prominent universities in the world, ITC-A undertakes a range of human resources development projects including analysing labour markets, identifying barriers to appropriate human resources development, training needs analysis for the tourism sector as well as capacity building, advising on education and training programmes and on implementing systems to ensure that these programmes correspond to the needs of industry and of the labour market.