Tag: Marketing strategy

Working with marketing expert from Shanghai, Sheung Wang, on the UNWTO-led Tourism Development Master Plan for Heilongjiang, ITC-A is commissioned to prepare the marketing strategy recommendations on the plans as well as advising on institutional aspects and operational activities and actions. The project will be completed in February 2020, after the Harbin International Ice and Snow Sculpture Festival.

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Positioning and marketing strategy

From Penglai, East of Long Island, Smoke Wei Administrative Boundary line, Kunyu Mountain West Coast of the First Line Regional Tourism Development Plan: Working with associates Euasia, ITC-A has been commissioned to identify the appropriate positioning for the different proposed tourism clusters and to formulate a marketing plan for the area

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Product development, marketing and branding strategy

through the development of tourist corridors and trails in the emerging destinations of Corozal and Toledo

ITC-A will provide the marketing and branding strategy input on this associated firm Acorn-led project. The aim is to develop tourist corridors and trails in the emerging destinations of Corozal and Toledo through product development and formulating a marketing and branding strategy.

See:https://en.wikipedia.org/wiki/Corozal_District and


The project will support the local tourism Destination Development Plans in Corozal and Toledo to develop one market ready tourism corridor in each district, by identifying product clusters that can create attractive and accessible nature (eco and adventure) and cultural (living culture and cultural heritage) tourist trails.

These product clusters will take account of the environmental and cultural context of each district and will include rural and urban assets. They will involve the participation of lower income citizens and marginalised communities to integrate them into the tourism economy and will focus on empowering local stakeholder leadership.

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