Tag: market research

The objective of this IFC-World Bank funded project is to fill a knowledge gap on the shape, size and characteristics of current tourism market segments to Senegal. In addition, it will identify new segments with growth potential and prepare future projections for these segments and their value. The output of the analysis will inform the design of technical assistance program in Senegal of USD800,000, led by the IFC. This will result in private sector investments of at least USD 8 million of investment opportunities to attract the most likely high-growth and high-yield markets.


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Tourism demand assessment for the Myiek Archipelago

IFC aims to assist the Government of Myanmar in building the overall rationale for targeted tourism development planned on the 800 islands off the coast southern Myanmar in the Andaman Sea. With this in mind, it has commissioned ITC-A to conduct a tourism demand assessment for the Myiek Archipelago in Tanintharyi.

See: https://en.wikipedia.org/wiki/Mergui_Archipelago

The assignment will produce an assessment of current (‘state of play’) and projected (‘forward-look’) tourism demand for  for the destinations of Tanintharyi. It will provide a baseline for the structure and value of current tourism demand.

Given the current situation in Myanmar, this project is on hold.


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The presentation will be made at the end of April 2017 to familiarise the mayors and vice mayor of the Shandong prefecture (17 in total). The role of the prefectures in the implementation of the Shandong Tourism Master Plan.

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Lionel Becherel and Mike Fabricius formulated the international tourism marketing strategy for 5 key markets for Shandong and visited Japan, South Korea, the UK, Germany and France to carry out interviews with major stakeholders in these countries. They were assisted by a local team in each country. Online surveys were also carried out with tour operators in each of these markets. The strategies were delivered and officially presented to stakeholders in Shandong during a two-day conference.

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