2019 – Marketing Strategies for the Heilongjiang Provincial Tourism Industry Development Plan (2019 – 2030) and Tourism Development Plan for the Ice and Snow Tourism Industry

Working with marketing expert from Shanghai, Sheung Wang, on the UNWTO-led Tourism Development Master Plan for Heilongjiang, ITC-A is commissioned to prepare the marketing strategy recommendations on the plans as well as advising on institutional aspects and operational activities and actions. The project will be completed in February 2020, after the Harbin International Ice and Snow Sculpture Festival.

 

https://en.wikipedia.org/wiki/Harbin_International_Ice_and_Snow_Sculpture_Festival 

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