2017 – Formulation of tourism destination marketing strategies for Shandong in key source markets: South Korea, Japan and Europe

London

Frankfurt

Paris

Seoul

Tokyo

 

 

 

 

 

As a complement to the Shandong Tourism Development Plan, a comprehensive market research programme (face-to-face and online) was carried out in each of the target markets culminating is a detailed strategy tailored to attract these markets (Japan, South Korea, Germany, UK and France)

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