ITC-A under associates Acorn Tourism’s lead conducts a tourism demand assessment for Senegal
The objective of this IFC-World Bank funded project is to fill a knowledge gap on the shape, size and characteristics of current tourism market segments to Senegal. In addition, it will identify new segments with growth potential and prepare future projections for these segments and their value. The output of the analysis will inform the design of technical assistance program in Senegal of USD800,000, led by the IFC. This will result in private sector investments of at least USD 8 million of investment opportunities to attract the most likely high-growth and high-yield markets.