2015 Scoping mission for the Formulation of the Second Shandong Province Tourism Development Master Plan, 2016-2025, China

Guided by China’s National Tourism Strategy and China’s 13th 5-year National Development Plan promoting economic, welfare and social objectives, Shandong aims to make tourism a pillar industry of the economy and the leading service sector. The Provincial Government is keen on leveraging tourism as a propeller and platform for growth in related industries under the concept of ‘Tourism +’.


ITC-A was commissioned to produce a Scoping Document for the formulation of a new Tourism Development Mater Plan for the Province, the main tourism sites in Shandong were visited, the main tourism stakeholders interviewed and the Terms of Reference to bring a team of experts to formulate the Master Plan drafted.