2015 Formulation of the tourism marketing strategy for the State of Punjab

ITC-A worked with a development planner and an infrastructure specialist to formulate a Destination Marketing Strategy for the city of Amritsar and the greater Amritsar Area as a component of the Punjab Master Plan implementation process.


ITC-A formulated the tourism marketing strategy for the State of Punjab: updating and expanding the marketing plan that was formulated in 2012/2013