2014 Qualitative research through in depth interviews among the UK and Germany outbound trade – Barbados Long Haul Markets Report

ITC-A supported associate Chris Cooper in carrying out in depth research with UK and German tour operators to Barbados for the Inter-American Development Bank. The objective was to provide an overview of the UK and German international visitor generating markets for Barbados and makes recommendations for interventions by the Barbados Government. The project drew upon two methods – firstly an exhaustive review of secondary sources on the UK and German long haul markets; and secondly, in-depth interviews with UK and German tour operators. The tour operating sector was chosen because over 40% of all overseas trips in the two markets are inclusive tours.