2013 Tourism Development Master Plan for Uganda – Marketing Strategy

For the Ministry of Tourism funded by UNDP and executed by UNWTO


The outputs of the mission included the formulation of a long-term marketing strategy that supports the objectives of the Master Plan; a detailed promotion programme; an outline of the required financial and technical resources for the implementation of the strategy; recommendations on the institutional framework for tourism marketing in Uganda; and identification of key messages and image building actions to be undertaken to develop Uganda’s tourism marketing.