2013 Implementation of the Punjab Tourism Master Plan, India – Marketing Input

For the Punjab Heritage and Tourism Promotion Board (PHTPB) and UNWTO


The tourism marketing and promotion input focused on operationalising the marketing strategy approved in the master plan. ITCA worked with the marketing team at PHTPB and provided the technical components including the formulation of a marketing strategy and participation in travel trade fairs, advising on the participation in the Mumbai trade fair and attendance at the fair; producing guidelines on the organisation of road shows, advising on the organisation of the road show in Mumbai and participating in the road show; producing guidelines on the organisation of fam trips and participating in a fam trip around Punjab; evaluating the operation and management of Punjab Tourist Information Centres; providing recommendations on how to get the private sector to feature the Punjab Tourism brand on their collateral material; and training PHTPB staff.