2012 The Ghana National Tourism Development Master Plan and Strategic Action Plan

For the Ministry of Tourism of Ghana funded by UNDP and UNECA, executed by UNWTO 

The project was to develop a National Tourism Development Master Plan and Action Plan that provided strategic actions to guide the long term development of tourism, set the longer term goals and targets for the tourism sector, define a suitable competitive positioning and target market strategy, recommend an appropriate institutional and financing framework and serve as a guide for sustainable tourism growth over the next 15 years. ITCA was commissioned to lead a team of 5 international and 3 national experts (including the National Project Coordinator) as well as 3 national counterpart support resource persons. The plan was validated and approved by the Government and tourism stakeholders of the country.

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