ITC-A News

The objective of this IFC-World Bank funded project is to fill a knowledge gap on the shape, size and characteristics of current tourism market segments to Senegal. In addition, it will identify new segments with growth potential and prepare future projections for these segments and their value. The output of the analysis will inform the design of technical assistance program in Senegal of USD800,000, led by the IFC. This will result in private sector investments of at least USD 8 million of investment opportunities to attract the most likely high-growth and high-yield markets.


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Working with marketing expert from Shanghai, Sheung Wang, on the UNWTO-led Tourism Development Master Plan for Heilongjiang, ITC-A is commissioned to prepare the marketing strategy recommendations on the plans as well as advising on institutional aspects and operational activities and actions. The project will be completed in February 2020, after the Harbin International Ice and Snow Sculpture Festival.

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Marketing and branding strategy for Toledo and Corozal tourism corridors in Belize

The formulation of the marketing and branding strategy is the continuation of the development of tourism corridors for Corozal and Toledo districts in Belize. Carried out workshops with stakeholders in both districts to gain their insight and, as a result, their approval of the tourism brand for their respective corridors. Final marketing and branding strategy will be submitted in October 2018.

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Marketing and Management strategy for the Tianma Royal City Development

Tianma Royal City Development becoming an arts, culture and senior tourism hub in the heart of Yantai Economic and Technological Economic Development Area (YEDA) will significantly contribute to an already vibrant and developing tourism sector in this district of Yantai.  Associates Euasia are planning the development of a site in Tianma Royal City to house the headquarters of the World Senior Tourism and Study Tour Congress, a 1,000 room 5 star hotel which will include revolving art exhibitions on a constant basis, an exposition centre where the 5 continents cultural centres will be located and other attractions and services to bring tourists. ITC-A provides management and marketing strategies to ensure the success of the development, its sustainability and profitability.

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Preparing project proposals for donor funding

Sri Lanka’s Prime Minister’s Team on Tourism and the Ministry of Tourism Development and Christian Affairs led the formulation of the Sri Lanka Strategic Plan 2017-2020. A copy is available here:

This plan prescribes a number of actions that should be completed over the four years. ITC-A has been commissioned to prepare project proposals for selected priority projects to be presented to donors for funding.

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Positioning and marketing strategy

From Penglai, East of Long Island, Smoke Wei Administrative Boundary line, Kunyu Mountain West Coast of the First Line Regional Tourism Development Plan: Working with associates Euasia, ITC-A has been commissioned to identify the appropriate positioning for the different proposed tourism clusters and to formulate a marketing plan for the area

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Product development, marketing and branding strategy

through the development of tourist corridors and trails in the emerging destinations of Corozal and Toledo

ITC-A will provide the marketing and branding strategy input on this associated firm Acorn-led project. The aim is to develop tourist corridors and trails in the emerging destinations of Corozal and Toledo through product development and formulating a marketing and branding strategy.

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The project will support the local tourism Destination Development Plans in Corozal and Toledo to develop one market ready tourism corridor in each district, by identifying product clusters that can create attractive and accessible nature (eco and adventure) and cultural (living culture and cultural heritage) tourist trails.

These product clusters will take account of the environmental and cultural context of each district and will include rural and urban assets. They will involve the participation of lower income citizens and marginalised communities to integrate them into the tourism economy and will focus on empowering local stakeholder leadership.

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Tourism demand assessment for the Myiek Archipelago

IFC aims to assist the Government of Myanmar in building the overall rationale for targeted tourism development planned on the 800 islands off the coast southern Myanmar in the Andaman Sea. With this in mind, it has commissioned ITC-A to conduct a tourism demand assessment for the Myiek Archipelago in Tanintharyi.


The assignment will produce an assessment of current (‘state of play’) and projected (‘forward-look’) tourism demand for  for the destinations of Tanintharyi. It will provide a baseline for the structure and value of current tourism demand.

Given the current situation in Myanmar, this project is on hold.


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The presentation will be made at the end of April 2017 to familiarise the mayors and vice mayor of the Shandong prefecture (17 in total). The role of the prefectures in the implementation of the Shandong Tourism Master Plan.

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Lionel Becherel and Mike Fabricius formulated the international tourism marketing strategy for 5 key markets for Shandong and visited Japan, South Korea, the UK, Germany and France to carry out interviews with major stakeholders in these countries. They were assisted by a local team in each country. Online surveys were also carried out with tour operators in each of these markets. The strategies were delivered and officially presented to stakeholders in Shandong during a two-day conference.

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