Product development, marketing and branding strategy
through the development of tourist corridors and trails in the emerging destinations of Corozal and Toledo
ITC-A will provide the marketing and branding strategy input on this associated firm Acorn-led project. The aim is to develop tourist corridors and trails in the emerging destinations of Corozal and Toledo through product development and formulating a marketing and branding strategy.
The project will support the local tourism Destination Development Plans in Corozal and Toledo to develop one market ready tourism corridor in each district, by identifying product clusters that can create attractive and accessible nature (eco and adventure) and cultural (living culture and cultural heritage) tourist trails.
These product clusters will take account of the environmental and cultural context of each district and will include rural and urban assets. They will involve the participation of lower income citizens and marginalised communities to integrate them into the tourism economy and will focus on empowering local stakeholder leadership.