ITC-A successfully formulated an international marketing strategy in 5 key markets for Shandong

Lionel Becherel and Mike Fabricius formulated the international tourism marketing strategy for 5 key markets for Shandong and visited Japan, South Korea, the UK, Germany and France to carry out interviews with major stakeholders in these countries. They were assisted by a local team in each country. Online surveys were also carried out with tour operators in each of these markets. The strategies were delivered and officially presented to stakeholders in Shandong during a two-day conference.

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