Category: Positioning

Working with marketing expert from Shanghai, Sheung Wang, on the UNWTO-led Tourism Development Master Plan for Heilongjiang, ITC-A is commissioned to prepare the marketing strategy recommendations on the plans as well as advising on institutional aspects and operational activities and actions. The project will be completed in February 2020, after the Harbin International Ice and Snow Sculpture Festival.

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Positioning and marketing strategy

From Penglai, East of Long Island, Smoke Wei Administrative Boundary line, Kunyu Mountain West Coast of the First Line Regional Tourism Development Plan: Working with associates Euasia, ITC-A has been commissioned to identify the appropriate positioning for the different proposed tourism clusters and to formulate a marketing plan for the area

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