Category: Marketing strategy

The objective of this IFC-World Bank funded project is to fill a knowledge gap on the shape, size and characteristics of current tourism market segments to Senegal. In addition, it will identify new segments with growth potential and prepare future projections for these segments and their value. The output of the analysis will inform the design of technical assistance program in Senegal of USD800,000, led by the IFC. This will result in private sector investments of at least USD 8 million of investment opportunities to attract the most likely high-growth and high-yield markets.

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Working with marketing expert from Shanghai, Sheung Wang, on the UNWTO-led Tourism Development Master Plan for Heilongjiang, ITC-A is commissioned to prepare the marketing strategy recommendations on the plans as well as advising on institutional aspects and operational activities and actions. The project will be completed in February 2020, after the Harbin International Ice and Snow Sculpture Festival.

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Marketing and branding strategy for Toledo and Corozal tourism corridors in Belize

The formulation of the marketing and branding strategy is the continuation of the development of tourism corridors for Corozal and Toledo districts in Belize. Carried out workshops with stakeholders in both districts to gain their insight and, as a result, their approval of the tourism brand for their respective corridors. Final marketing and branding strategy will be submitted in October 2018.


									
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Marketing and Management strategy for the Tianma Royal City Development

Tianma Royal City Development becoming an arts, culture and senior tourism hub in the heart of Yantai Economic and Technological Economic Development Area (YEDA) will significantly contribute to an already vibrant and developing tourism sector in this district of Yantai.  Associates Euasia are planning the development of a site in Tianma Royal City to house the headquarters of the World Senior Tourism and Study Tour Congress, a 1,000 room 5 star hotel which will include revolving art exhibitions on a constant basis, an exposition centre where the 5 continents cultural centres will be located and other attractions and services to bring tourists. ITC-A provides management and marketing strategies to ensure the success of the development, its sustainability and profitability.

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Positioning and marketing strategy

From Penglai, East of Long Island, Smoke Wei Administrative Boundary line, Kunyu Mountain West Coast of the First Line Regional Tourism Development Plan: Working with associates Euasia, ITC-A has been commissioned to identify the appropriate positioning for the different proposed tourism clusters and to formulate a marketing plan for the area

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