Category: Marketing Plan

The presentation will be made at the end of April 2017 to familiarise the mayors and vice mayor of the Shandong prefecture (17 in total). The role of the prefectures in the implementation of the Shandong Tourism Master Plan.

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Lionel Becherel and Mike Fabricius formulated the international tourism marketing strategy for 5 key markets for Shandong and visited Japan, South Korea, the UK, Germany and France to carry out interviews with major stakeholders in these countries. They were assisted by a local team in each country. Online surveys were also carried out with tour operators in each of these markets. The strategies were delivered and officially presented to stakeholders in Shandong during a two-day conference.

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ITC-A formulated the destination marketing strategy for Patiala and the surrounding area, in Punjab India as part of the Patiala Integrated Tourism Development and Destination Marketing Plan for Punjab Heritage and Tourism Promotion Board executed through UNWTO.

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