Category: Market research

Product development, marketing and branding strategy

through the development of tourist corridors and trails in the emerging destinations of Corozal and Toledo

ITC-A will provide the marketing and branding strategy input on this associated firm Acorn-led project. The aim is to develop tourist corridors and trails in the emerging destinations of Corozal and Toledo through product development and formulating a marketing and branding strategy.

See:https://en.wikipedia.org/wiki/Corozal_District and

https://en.wikipedia.org/wiki/Toledo_District

The project will support the local tourism Destination Development Plans in Corozal and Toledo to develop one market ready tourism corridor in each district, by identifying product clusters that can create attractive and accessible nature (eco and adventure) and cultural (living culture and cultural heritage) tourist trails.

These product clusters will take account of the environmental and cultural context of each district and will include rural and urban assets. They will involve the participation of lower income citizens and marginalised communities to integrate them into the tourism economy and will focus on empowering local stakeholder leadership.

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Tourism demand assessment for the Myiek Archipelago

IFC aims to assist the Government of Myanmar in building the overall rationale for targeted tourism development planned on the 800 islands off the coast southern Myanmar in the Andaman Sea. With this in mind, it has commissioned ITC-A to conduct a tourism demand assessment for the Myiek Archipelago in Tanintharyi.

See: https://en.wikipedia.org/wiki/Mergui_Archipelago

The assignment will produce an assessment of current (‘state of play’) and projected (‘forward-look’) tourism demand for  for the destinations of Tanintharyi. It will provide a baseline for the structure and value of current tourism demand.

Given the current situation in Myanmar, this project is on hold.

 

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