Category: Demand assessment

The objective of this IFC-World Bank funded project is to fill a knowledge gap on the shape, size and characteristics of current tourism market segments to Senegal. In addition, it will identify new segments with growth potential and prepare future projections for these segments and their value. The output of the analysis will inform the design of technical assistance program in Senegal of USD800,000, led by the IFC. This will result in private sector investments of at least USD 8 million of investment opportunities to attract the most likely high-growth and high-yield markets.


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Tourism demand assessment for the Myiek Archipelago

IFC aims to assist the Government of Myanmar in building the overall rationale for targeted tourism development planned on the 800 islands off the coast southern Myanmar in the Andaman Sea. With this in mind, it has commissioned ITC-A to conduct a tourism demand assessment for the Myiek Archipelago in Tanintharyi.


The assignment will produce an assessment of current (‘state of play’) and projected (‘forward-look’) tourism demand for  for the destinations of Tanintharyi. It will provide a baseline for the structure and value of current tourism demand.

Given the current situation in Myanmar, this project is on hold.


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