ITC-A to formulate the Shandong’s tourism marketing strategy targeting Japan, South Korea, UK, Germany and France involving in-depth interviews with tour operators and media planners in the targeted destination.
Following the successful completion of the Scoping Study and its approval by the Shandong Government, UNWTO has been commissioned to formulate the Shandong Tourism Development Master Plan spanning from 2016 to 2025. ITC-A will lead a team of 10 international experts and 3 national experts to carry out the formulation. Several ITC-A associates are among the contracted international experts, including the team leader.
ITC-A formulated the destination marketing strategy for Patiala and the surrounding area, in Punjab India as part of the Patiala Integrated Tourism Development and Destination Marketing Plan for Punjab Heritage and Tourism Promotion Board executed through UNWTO.